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Shark Tank judge Anupam Mittal shared a picture of a billboard featuring advertisements of both brands on LinkedIn.
Shaadi.com and Zepto have collaborated for the wedding season. (Photo Credits: Instagram)
With the wedding season in full swing, a collaboration between Shaadi.com and Zepto has taken the Internet by storm. It all started when Shark Tank Judge Anupam Mittal shared a picture of a billboard featuring advertisements of both brands on LinkedIn.
Zepto, a rapid e-commerce platform, has now become a home to many accessories which can be delivered in just 10 minutes. The latest addition to the list is ethnic wear, as a text on the hoarding read, “Manyavar chahiye? (Want Manyavar?)” Accompanying it was a Shaadi.com ad which said– “Var chahiye (want a groom)? Will take more than 10 minutes.”
The approach seemed quite interesting to Anupam Mittal, the founder and CEO of Shaadi.com. “Taking a moment to appreciate this cute collab between Zepto & Shaadi.com. Who would have expected a crossover between love and 10-minute delivery,” he wrote on LinkedIn.
“For decades, brands operated in isolation, fiercely protective of their lanes and any collaboration meant approaching the partnership with suspicion, a win-lose approach and months of planning. Today, they’re co-creating more than ever,” Mittal added.
The post soon went viral, attracting reactions from some other top brands. The twist came when Mittal jumped into the discussion and humorously asked Zepto co-founder and CEO Aadit Palicha if he was also looking for a bride in this wedding season.
“Vadhu chahiye?” Mittal commented, to which Palicha replied, “I’m married to Zepto.” It, however, was not the end of the conversation. Mittal continued by asking why Palicha needed to get into this business war. The younger entrepreneur then suggested that they should take the chat offline, as his mother could see it on LinkedIn.
Looking at the other comments, a video editor lauded Shaadi.com and Zepto for their creative collab. “Brand collaborations like Zepto & Shaadi.com show how creativity and audience-first thinking are redefining marketing. In today’s world, brands thrive as conversation starters, and those who embrace co-creation with their customers are truly leading the way,” she noted.
Another LinkedIn user admitted, “This shift is all about breaking down traditional barriers and allowing brands to participate in the cultural conversation, not just broadcast their message. By collaborating in unexpected ways, brands tap into new, dynamic conversations that resonate with audiences on a deeper level.”
Anupam Mittal’s post has gathered more than 33,000 likes since being dropped on the employment-focused social media platform.
