Indian fashion brands Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur have partnered with Canopy, a global environmental non-profit, to promote circular fashion and protect critical forests. They join other sustainability leaders like Flipkart and Anita Dongre, strengthening India’s role in the global shift towards eco-friendly fashion.
Nicole Rycroft, the founder and executive director of Canopy, stated that these brands “represent Indian fashion’s essence and future: its inventiveness, craftsmanship, and leadership in the sustainability revolution.”
The CanopyStyle program now has 560 brand partners worldwide, including Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur. Together, these partners generate over US $ 1.06 trillion in revenue annually. By buying from viscose manufacturers who achieve green shirt status in Canopy’s Hot Button Report, an annual ranking of global viscose producers, brands may instantly reduce the risk of sourcing from Ancient and Endangered Forests.
Ka-Sha’s founder Karishma Shahani Khan stated, “Working together with Canopy will enable us to accomplish shared objectives and more successfully support our current circular system.”
